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What Is White Hat SEO?

White Hat SEO is web optimization that employs accepted and natural ways of improving page rank. It focuses on techniques which adhere to search engine guidelines. In simple terms, White Hat SEO is ethical SEO.

White Hat SEO is focused on building web traffic through links, great content, and target keywords.

Bottomline: Increase web traffic, and boost site popularity by improving visibility in search engines.   

Some White Hat SEO Techniques

Backlinks

A backlink is simply a link from someone’s site to your site. Someone likes your content and shares a link to you. Someone clicks on the link. You just got a visitor. It’s a backlink basic. Of course, you can also create backlinks to your site by leaving relevant comments on blogs, writing on article sites, participating in forum discussions, and sharing bookmarks.

Remember: Lots of quality backlinks from popular and reputable sites are beneficial to your page ranking.  Lots of backlinks from spammy ones compromise it.

Great and Awesome Content

Write catchy, interesting content on your site that people find worthy to read and to share.

Great content + Attention = Web Traffic

Keywords

When writing content, target keywords your intended main audience usually search for. For instance, if you’re an online grocery, use words pertaining to food or grocery items, not sports cars or the latest gadgets. Keep your content uncomplicated and on-topic so that your targeted audience will easily find you.

Internal Links

Show search engines that you know what you’re doing. Take the single-minded approach by linking your pages to one another. For instance, if you have the word “shoes” in a sentence, hyperlink it to another article with similar content. That way, your

Meta Tags and Title Tags

Meta tags and title tags tell search engines what your site is all about. Include meta data or description in your pages for them to be indexed better.

White hat SEO is the only way that you want to do your Search Engine Optimisation

These are just a few of the things you can do to ensure you get web traffic. If you really want to have a successful website, work hard at getting found! And employ only those legal and accepted techniques. White hat SEO is the only way that you want to do Search Engine Optimisation, If you want more information please contact us for help.